In February 2018, Fitbit announced a partnership with Adidas to release an Adidas-branded Fitbit Ionic it was released on March 19, 2018. On February 13, 2018, Fitbit acquired Twine Health. On January 10, 2017, Fitbit acquired Romania-based smartwatch startup Vector Watch SRL. On December 6, 2016, Fitbit acquired assets from Pebble for $23 million. In October 2016, CEO James Park announced that the company was undergoing a major transformation from what he called a "consumer electronics company" to a "digital healthcare company". In May 2016, Fitbit acquired a wearable payment platform from smart credit card company Coin. In June 2015, the company became a public company via an initial public offering, raising $732 million. On March 5, 2015, Fitbit acquired fitness coaching app developer Fitstar for $17.8 million. In January 2015, the company successfully defended against a trademark lawsuit from Fitbug. In October 2007, it changed its name to Fitbit, Inc. in San Francisco, California, on March 26, 2007, by James Park ( CEO) and Eric Friedman ( CTO). The company was founded as Healthy Metrics Research, Inc. The company has sold more than 120 million devices and has 29 million users in over 100 countries. ![]() In 2019, Fitbit was the fifth largest wearable technology company in shipments. The company was acquired by Google in January 2021. It produces wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep and stairs climbed as well as related software. ![]() (stylized as fitbit) is an American consumer electronics and fitness company.
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